For most rural entrepreneurs in India, the very first hurdle to starting a business isn’t technology, ideas, or even labor – it’s cost. Before investing money in infrastructure or operations, they (and their families) want to know if their business idea is viable. But traditional feasibility studies, informal consultations, rare consultant reports, or even informal surveys often cost thousands of rupees and take weeks to complete and can be inaccurate. For a farmer or small entrepreneur already stretched for resources, this becomes a deal-breaker.

Shunya Agritech’s Viability Assessment Report (VAR) changes the equation entirely. By offering this service free of cost, VAR removes the financial barrier that prevents many from even exploring entrepreneurship. With just a simple location pin, anyone can access a detailed report on fodder demand, shortages, and viability within their local area – instantly, accurately, and without spending a single rupee. This is a vital 1^st step on the long road of entrepreneurship.

Why Zero Cost is a Game-Changer

1. Encourages More Entrepreneurs to Explore: Many rural entrepreneurs hesitate to even begin their journey because of upfront costs. By making VAR free, Shunya makes entrepreneurship more accessible, inviting thousands to check viability without fear of wasted money.
2. Democratizing Access to Insights: Access to quality data has traditionally been the privilege of big agribusinesses or cooperatives with resources to fund studies. VAR disrupts this by giving every villager – from a small dairy farmer to a local agri youth – equal access to professional-grade insights.
3. De-Risking Early Decisions: An entrepreneur can check viability at zero cost before committing lakhs of rupees to infrastructure or loans. This reduces the chance of failed investments, ensuring that only strong business ideas move forward.

USPs Compared to Other Approaches

• Traditional Feasibility Studies: Cost-intensive, time-consuming, often biased toward clients who pay.
• Market Intelligence Reports: Typically subscription-based, designed for corporates, not grassroots entrepreneurs.
• VAR: Instant, free, unbiased, and tailored to micro-catchments in rural India.

This zero-cost model not only breaks down barriers but also builds trust, since users know Shunya has no incentive to skew data for profit.

Built for Indian Realities: In India, where more than 50% of rural households are engaged in livestock rearing in some form, the potential for entrepreneurship is massive. Yet, financial constraints often hold people back. Offering VAR free of cost acknowledges the economic realities of rural India and ensures that anyone — not just the wealthy or well-connected — can take the first step toward entrepreneurship.

It also fits into the ethos of community-driven growth: knowledge shared freely benefits not just the individual entrepreneur, but also the entire ecosystem by addressing fodder shortages and strengthening dairy productivity.

Empowering the First Step: The greatest gift Shunya’s free VAR offers is confidence without cost. Entrepreneurs can explore opportunities without financial risk, and only when viability is confirmed do they move to the next stage of investment discussions with Shunya Agritech.

By removing money as a barrier to critical information, VAR makes entrepreneurship more inclusive, more democratic, and more aligned with the aspirations of rural India.

Visit here and get your personalised VAR report.