India’s dairy sector is built on the shoulders of millions of small rural entrepreneurs. Yet the ability to access high-quality green fodder consistently has remained out of reach for most. Shunya’s Production Partner (PP) Program is designed to change that. By providing a technology driven infrastructure solution backed by a solid SOP, we are enabling entrepreneurs to become part of India’s largest green fodder supply network.

Let us take a quick peek on what is that Shunya is doing to get the right partner onboard. Dive deep into innovative solutions like VAR (Viability Assessment Report), DDPER (Detailed Project & Economics Report), and AI-assisted calling workflows. Understand how each one helps us partner with the right entrepreneurs & equip them to run & scale a profitable fodder business.

Why the Production Partner Model?

Green fodder deficit is one of India’s biggest dairy bottlenecks, impacting animal health, milk yield, fat/SNF levels, and ultimately farmer income. Demand is rising, while supply is erratic and heavily seasonal.

Shunya’s model brings:

• Predictable daily fodder supply
• Scientific protocols for hydroponic production
• Subscription system for guaranteed access to quality nutrition everyday

This provides a lifeline to dairy farmers and we have been able to enrich the lives of 2300+ farmers in the 4 commercial Growth & Logistics Centres that we operate.

But BHARAT needs 30000+ such GLCs!

The same model when replicated at scale can provide the much support to dairy farmers and the emphasis to the dairy industry. However for Shunya to scale, on its own, will be challenging!

That is where we are looking to tap into the entrepreneurial spirit of Bharat!

Bharat has high josh & a very high जज़्बा to build something that can be of great value. And we are providing one such opportunity for them to pursue this fruitfully.

Shunya Production Partner program enables these rural entrepreneurs to setup their own Growth & Logistic Centres and run it like a efficient factory. Shunya will share all our learnings – on how Hydroponics can be utilised effectively in India for growing Green Fodder that can add immense value to the dairy supply chain. They will not be doing agriculture, they will be tech entrepreneurs doing agriculture.

Shunya will commit a guaranteed buy back of their produce every day at pre-determined prices to help them realise ~24% ROI on setting up the unit. Capital invested yields an asset, enable tech-led business and provides a full cashback in about 4.5 years. Very few such opportunities exist in Bharat!

But most will not be happy just doing that. The hunger to grow fast and capture all opportunities is real and Shunya also enables a forward extention into customer engagement for these partners helping them up their returns to as high as 55%. Want to know how? Reach out to us.

For some rural entrepreneurs, the program creates a steady, low-risk agri enterprise with recurring income and long-term growth potential.For others, it will provide the rocket fuel to power their flights.

But all bravado aside, this is a business opportunity. And it cant escape the realities of the present. So before we set off on this accelerated journey together, we at Shunya have created modules that help both assess the market as-is and understand the width & depth of the opportunity. Unless absolutely hope crushing in its read, the next steps are drawn for projects with viability.

How do we do that? We provide a Viability Assessment Report.

This report mpas out the dairy ecosystem in the vicinity of the location that the partner is looking to provide and understand if the current feed consumption is substantial enough for us to take our share of the pie.

So who runs this report? How big a team does Shunya have to make this? And how much time and money does it take?

Presenting our first solution: Viability Assessment Report (VAR), 2-Minute Instant Feasibility Check

The biggest question every aspiring PP has is:

“Will this business work in my area?”

To answer this scientifically, we created the VAR, an AI-supported instant assessment that evaluates:

• Local fodder deficit
• Farmer density & livestock population
• Nearby demand clusters
• Price sensitivity
• Logistics feasibility
• Expected daily sales potential

Entrepreneurs simply enter basic land & location details — and in under 2 minutes, a personalised, auto-generated PDF is delivered.

Why it matters:

Viability otherwise is mostly guesswork basis unscientific dipsticks. Most rural entrepreneurs lack access to formal feasibility tools. VAR brings urban-quality business intelligence directly to the village level; free, fast, and highly actionable.

And this is done completely by technology. Not a single human is involved!

Want to explore this opportunity, Click Here

Basis Viability, we engage potential partners and lay out all the details of the program. This is done through multiple mediums, in a manner that the partner doesn’t get overwhelmed and yet receives all the information they require to move forward.

However, when we get more than 100 leads every day, how do we engage all of them and not lose leads through leaky funnels. This mostly happens because amongst everything people want to talk to get specific information. And that is where we were facing a bottleneck. Our average lead time to contact a lead was shooting up and to solve for that we sought the help of technology.

Presenting our second solution: AI-Powered Calling & WhatsApp Automation for Seamless Engagement at Scale

Managing thousands of incoming PP enquiries manually is nearly impossible. So we built an automated funnel powered by AI voice and WhatsApp workflows.

AI Caller Features

• Speaks in local language
• Understands intent & questions
• Answers basic questions about business, investment, space needs
• Captures interest level & qualifies leads; leads that are not exploring the opportunity further or there is a mismatch in expectation are effectively filtered out here.
• Schedules callback with our HUMAN team 🙂

So with voice enabled by technology, we are able to funnel very quickly. But in today’s times, some of us are Whatsapp natives. So we also developed a Whatsapp automation solution to do something similar. This is natively chat based, multi lingual and helps with basic queries. Captures intent at a deeper level, connects with material for the leads to make a decision and then connects to a human agent.

Why it matters:

This ensures every potential partner is guided professionally and consistently, in a manner of their preference, without having to wait long times for a human agent.

Thereafter the wheels turn fast and we have started closing partnership deals with a guaranteed buy back clause that gives the basis RoI to the partner and a revenue earning framework where they earn higher basis their involvement.

We then help the partner with a Detailed Demand Driven Project Execution Report (DDPER). This is a paid Project Report that gives the partner a complete blueprint of how to setup the GLC and has all the details from them to seek credit, loans and applicable subsidies.

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Presenting our Third Solution: DDPER – Full Project Blueprint

For serious applicants ready to invest, Shunya offers a paid DDPER — a bankable-level project report that includes:

• CapEx breakdown for hydroponic units
• OpEx analysis (grain cost, electricity, labour, consumables)
• Revenue potential based on real market demand
• Sensitivity analysis (best/average/worst case)
• ROI, payback period & cashflow chart
• Working capital needs
• Profitability snapshot for 1 MT/day scale

Why it matters:

DDPER allows Production Partners to:

• Apply for loans/subsidies
• Plan investments confidently
• Understand risk scenarios
• Align unit size with market potential

It turns a complex agribusiness into a clear, predictable financial plan.

And the tech part in this? Well we have codified the large manual parts of creating a report like this and made it seamless. We have SITESURE, a survey tool that even the partner can use to give us all details related to the land, supplies, etc. Details from basic layout to accurate measurements of all parameters and inputs, supported by pictures and video. The information sits on our servers and is pulled into a custom report for the project based on the details from SITESURE + human inputs from our partnerships team basis the uniqueness of the land and resources.

So between the 3 technology intervention, we have optimised the experience of our partners and tried to make it an engaging process for them. Through use of technology, we are also able to demonstrate our DNA of being tech-led in our approach to help them grow “Our” business to partners.

Summarising How the Ecosystem Comes Together

1. Discover: Digital ads, referrals & rural campaigns attract aspiring PPs
2. Assess: VAR gives them instant clarity
3. Decide: DDPER helps them evaluate the economics
4. Onboard: AI systems guide them through the first steps
5. Train: Shunya Academy + Demo Unit provide hands-on training
6. Operate: Partners receive seed, protocols, VIDHI workflows & logistics support
7. Supply: Farmers subscribe to get Nutri Ankurit Feed daily
8. Earn: Predictable recurring income for PPs, healthier livestock for farmers

Want to explore this opportunity, Click Here

The Impact: Building India’s Green Fodder Grid

With every new Production Partner, Shunya expands the Fresh Grid — a district-level network designed to:

• Reduce green fodder deficit
• Improve dairy productivity
• Raise farmer incomes
• Create rural employment
• Strengthen climate resilience

Our goal is to enable a 1 MT/day hydroponic hub every 10 km, ensuring predictable fodder access across rural India.

In Conclusion: A New Kind of Rural Entrepreneurship

The Production Partner Program is not just a business model — it’s a movement.

With hydroponic tech + digital tools + AI workflows, we are democratising high-quality dairy nutrition and enabling rural entrepreneurs to run sustainable, profitable, future-ready enterprises.

We’re not just solving the fodder problem — we’re building the backbone for a more productive, climate-resilient dairy ecosystem.

About Shunya Agritech

Shunya Agritech is a leading Fodder-as-a-Service provider building the future of dairy through innovation in hydroponic fodder in India. We grow and deliver affordable hydroponic fodder for small farmers, ensuring a year-round green fodder supply in India—regardless of season or geography. Our proprietary Nutri Ankurit Feed (NAF), grown using vertical farming for fodder, reaches farmers daily through a robust green fodder delivery network. Shunya’s hydroponic fodder delivery in India helps solve deep-rooted issues of nutrition, cost, and availability. Through our digital veterinary services in rural India, we also provide remote veterinary consultations for livestock, connecting farmers to expert care at the tap of a button. With our expanding network of Growth and Logistics Centres (GLC) and franchise-ready models, Shunya empowers communities, enhances milk productivity, and drives sustainable growth—one farm at a time.

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