Dairy performance is often explained as breed, genetics, or “better management”. On the ground, a simpler driver dominates: nutrition consistency.

Yet green fodder, the most stabilising part of a ration, is also the least reliable input for most small farmers. Land is fragmented. Irrigation is expensive or unavailable. Labour is inconsistent. Fodder crops compete with cash crops. So green fodder becomes opportunistic, which means animal feeding becomes erratic. Over time, farmers spend more on concentrates to compensate, and their cost per litre climbs while animal health becomes fragile.

Shunya Agritech exists to treat green fodder as daily nutrition infrastructure instead of seasonal agriculture. The model is built around decentralised Growth & Logistics Centres (GLCs) that produce hydroponically grown green fodder close to demand clusters. These centres are operated by Production Partners who specialise in daily production, hygiene, and delivery discipline.

Farmers subscribe to regular supply, which encourages steady feeding routines rather than occasional supplementation. That shift in behaviour is as important as the fodder itself. Shunya is moving green fodder availability from “scarcity” to “abundance”.

Crucially, Shunya is not positioned as a “machine company”. Hydroponic setups fail when they are treated like equipment purchases. The hard part is execution: seed quality, sanitation, climate management, labour routines, order predictability, last-mile logistics and customer sales and management. Shunya’s value is in standardising execution across locations through SOPs, training, audits, and digital monitoring. This reduces variance, improves reliability, and protects farmer trust.

For a Production Partner, the opportunity is a steady utility-like business that grows with customer density and retention. For farmers, the promise is reliability: fresh & nutrition fodder delivered consistently, with a clear feeding approach that fits within their existing ration. Shunya’s long-term intent is to build a platform that compounds over time: better operations create better customer outcomes; better outcomes increase retention; retention stabilises partner economics; and stable economics enable scale without compromising quality.