Holy Cow: Economics Of Desi Breed & Perspective on Productivity

Why does the humble desi cow breeds – Gir or Sahiwal – matter more today than ever before? In a dairy world chasing volume, India’s native breeds stand tall with resilience, low maintenance, and surprising yield efficiency. Let’s unpack the real numbers and bust some long-held myths.

India is home to more than 40 recognized indigenous cattle breeds, including Gir, Sahiwal, Tharparkar, Red Sindhi, and Rathi. Each of these breeds has evolved over centuries, adapting to harsh local climates, foraging on diverse feeds, and resisting common tropical diseases — all while providing rich, nutritious milk.

So why is the narrative around ‘foreign breed = more milk’ still dominant? The truth is nuanced.

Understanding Yield vs Efficiency

It’s true that Holstein Friesians and Jerseys often produce more liters per day. But they also:

  • Require higher quantity of protein-rich feed
  • Demand controlled temperatures and better housing
  • Are more prone to diseases in Indian conditions
  • Need more frequent veterinary support

Desi breeds may produce less per cow, but when measured against the total input costs — including feed, medicines, and management — they often come out ahead, especially for small and marginal farmers. Their A2 milk also commands higher prices in certain markets, adding to profitability.

Sustainability Factor

Local breeds are better suited for low-input systems. They relish locally available fodder, need less water, and are often maintained in open or semi-open environments, reducing infrastructure costs. Their ability to calve regularly and their natural longevity make them ideal for sustainable dairy ecosystems.

Emotional & Cultural Capital

Beyond economics, there’s trust and tradition. Many families trust desi breeds more, viewing them not just as animals, but as members of the household — often revered, named, and cared for with pride.


Today, platforms like Shunya Agritech are helping unlock even more value from desi breeds by:

  • Ensuring timely access to quality fodder (like Nutri Ankurit Feed)
  • Monitoring animal health through digital tools
  • Enabling breeding support and AI services
  • Creating local marketplaces for dairy inputs and outputs

In conclusion

In the rush to modernize, the cow next door has been undervalued. But the tides are turning. The economics of a desi breed — when supported by the right systems — point to a future where tradition and technology can walk side-by-side, sustainably.

The holy cow isn’t just sacred. She’s smart economics.

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